Services

Strategic content, messaging and copywriting

I’m a brand voice and content strategist and senior copywriter, based in Sydney and the Blue Mountains and working remotely with clients Australia-wide. I help organisations clarify their message, connect with their audience, and make their content work harder. Whether you’re building a new website, developing your brand voice, or simply tired of wrangling AI content that doesn’t sound like you, I can help.

I work with government agencies, creative studios, SMEs, not-for-profits and founders who want sharp, human copy that gets results.

Brand Voice & Messaging

A clear, distinctive voice your whole team can use, wherever your brand shows up.

  • Tone of voice development

  • Brand messaging frameworks

  • Taglines, positioning and storytelling

  • Style guide creation

See it in action: Insurance Advisory Service and White Bay Power Station.

Website Copywriting & Audits

Website copy that shows what you know, gets found in search and gives readers a reason to get in touch.

  • Website copy for new and existing sites

  • SEO reviews and content audits

  • Landing pages and conversion copy

  • UX-focused language and structure

Content Strategy & Creation

Content planned around what your audience needs to know, and written so they keep reading.

  • SEO blogs and editorial articles

  • Newsletters and email nurture sequences

  • Content strategy and calendars

  • AI-edited copy that actually sounds human

See it in action: a decade of content strategy for Insurance Advisory Service.

Social Media & Campaign Copy

Campaign messaging and social content that stays on brand across every channel.

  • Campaign messaging

  • Social media content and calendars

  • Multi-channel rollout copy (web, social, email, signage)

  • Event and activation copywriting

See it in action: campaign messaging for Tourism Australia.

Awards, Tenders & Case Studies

Long-form writing that wins hearts (and panels).

  • Award submissions (state, national, industry)

  • Tenders and government grants

  • Client case studies

  • Executive bios and stakeholder comms

See my award-writing track record, including five 2024 awards and a Public Service Medal.

Editing & Proofreading

Final polish. Plain English. Zero typos.

  • Structural and line editing

  • AI-translated content editing

  • Proofreading for websites, reports, brochures and more

Want a tailored quote or to check my availability? Email me at debbie@debbieelkind.com or get in touch.