Brand Voice and Content Strategist | Senior Copywriter
Hi, I’m Debbie Elkind. I’m a brand voice and content strategist and senior copywriter with over 20 years of experience. I’m based in Sydney and the Blue Mountains and work remotely with purpose-driven organisations, government agencies, not-for-profits and creative businesses across Australia.
Clients come to me when they need:
- A clear and consistent tone of voice
- Strategic content that supports their goals
- Website copy that’s optimised for both SEO and humans
- Award submissions, campaign messaging or storytelling that actually cuts through
As a brand voice and content strategist, I don’t just write copy. I help shape how your brand sounds across every channel. Whether I’m building out your messaging from scratch or refining what’s already there, I bring a mix of strategy, creativity and deep editorial experience.
I’ve been a journalist for leading newspapers and magazines; worked with start-ups in Silicon Valley, large corporates, and creative agencies in Sydney. I’ve developed digital campaigns, and created website and SEO content for industries ranging from financial services and technology to food, tourism and education.
Some of the organisations I’ve written for include:
Placemaking NSW, Tourism Australia, Amazon Web Services, Microsoft, Google, Telstra, the Commonwealth Bank of Australia, Insurance Advisory Service, SBS Food, The Sydney Morning Herald, Headspace, Mission Australia, and the NSW Office of Environment and Heritage.
Award-winning submissions
I wrote the award entries behind five 2024 awards for Placemaking NSW, including the Place Leadership and Digital Placemaking Awards at the Place Leaders Asia Pacific Awards, and the Judges’ Choice Award at the National Trust (NSW) Heritage Awards for White Bay Power Station. Read the case study.
From food to finance, technology to tourism
My early background as a food writer and restaurant critic taught me how to write with flavour. That clarity and colour now runs through all my work, whether I’m writing about tax offsets, travel itineraries, trauma insurance or truffle season.
Why work with me?
Strong copy has a job to do. It should reflect your brand, resonate with your audience, and get results. Whether you’re refreshing your website, launching a new campaign, or building a more strategic content plan, I can help you do it with clarity, purpose and personality.
What I offer
- Brand voice and messaging frameworks that your whole team can use. See White Bay Power Station.
- Content strategy and long-term content programs, from frameworks to the monthly content that brings them to life. See Insurance Advisory Service.
- Campaign messaging that lands when the stakes are high. See Tourism Australia.
- Award submissions, nominations and tenders that give judges what they’re looking for. See my award-writing track record.
- Website copy and SEO content that sounds like you and gets found.
Whether you need a brand voice strategist, a long-term content partner or a senior copywriter in Sydney who thinks before they write, let’s chat.
Email: debbie@debbieelkind.com
Mobile: 0450 340 897
