Debbie Elkind
Brand Voice & Content Strategist | Senior Copywriter, Sydney
A selection of my work, from brand voice and campaign messaging to award-winning submissions. Start with the case studies: they show how I think, not just how I write.
Case studies
Tone of voice and website copy for White Bay Power Station
The words that introduced a Sydney heritage icon to the city, and the voice it still speaks in.
Brand voice and content strategy for Insurance Advisory Service
From blogs in 2014 to strategic content partner, and the life-stage framework now behind almost every client conversation.
Award Submission Writing
My award-writing track record, including five 2024 awards for Placemaking NSW and a Public Service Medal nomination.
Award submissions for Placemaking NSW
Five entries, two judging panels, five awards, including three wins.
Campaign messaging for Tourism Australia
Pandemic-era campaigns, and the line that travelled as far as Fiji.
More work
Content Marketing
Long-running content programs for Insurance Advisory Service, Placemaking NSW and agency clients.
Digital & Print Editorial
Features for The Guardian Australia, SBS Food, Gourmet Traveller and the Sydney Morning Herald.
Want to talk about a project? Email debbie@debbieelkind.com or get in touch.