Hi, I’m Debbie Elkind – Freelance Copywriter, Content Marketer and Storyteller.
I’m a Sydney-based freelance copywriter, journalist and editor, with two decades of experience working across media, marketing and advertising. Over my career I’ve worked with start-ups during the original dot-com boom in Silicon Valley; written scripts for television and radio; filed feature articles for prominent newspapers and magazines; been a copywriter for advertising agencies; and worked with the public sector and not-for-profits. These days I specialise in content marketing and digital copywriting.
From food to finance, technology to tourism
A former food writer and restaurant reviewer, I love writing about food, home cooking, and hospitality. I also have considerable experience working with financial services and technology clients. Working with government agencies including Tourism Australia and Placemaking NSW, I’ve written about Australia and NSW’s many incredible destinations and produced campaign copy for large events.
Other valued clients past and present include CBA, nab, Google, Telstra, Konica Minolta, NSW Health, NSW Office of Environment and Heritage, Headspace, Australian Red Cross, and Mission Australia.
Why hire me?
Great copy can do so much for your business. Increase your organic website traffic. Attract new clients. Resonate with your existing customers. I’m here to bring your stories to life with words that captivate, convince, and convert.
Get in touch if you need:
- Engaging website copy and SEO-optimised blog posts
- Tailored newsletters and effective email marketing strategies
- Innovative content strategy and creation
- Editing AI-translated and AI-crafted content
- Dynamic social media campaigns, posts, and editorial calendars
- Development of unique brand tones of voice and guidelines
- Creative advertising and marketing copy
- Compelling brochures, flyers, and business case studies
- Print and online editorial and advertorial services
- Persuasive corporate communications
- Captivating video script copywriting
- Meticulous editing and proofreading