Debbie Elkind
Freelance Copywriter, Sydney
Working with clients directly or via agencies, I’ve written many blogs, articles, eDMs and social media content across a wide range of industries. Some samples:
Place Management, Property NSW (PMPNSW)
I’ve worked with the marketing team at PMPNSW for several years, writing content marketing and website copy for The Rocks and Darling Harbour, including eDMs, newsletters and blogs for hashtagtherocks.com.
Antelope Media
I’ve freelanced for content writing agency Antelope Media since March 2018, writing dozens of lifestyle and real estate blogs and brochures for their property market clients within Sydney and across Australia, such as:
Where to Find Sydney’s Best Bread
The Best Bookstores in the Inner City
Vegetarian and Vegan Restaurants in the Inner West
NSW National Parks and Wildlife Service (NPWS)
I wrote and edited blogs for the NSW National Parks and Wildlife Service’s annual whale-watching season campaign, Wild About Whales, in 2016 and 2017, as well as social media campaign copy.
Content Sherpa
Working with this content marketing agency, I have produced articles for online brand magazines: Steadfast’s Well Covered and Hewlett-Packard’s Tektonika.
Financial Services
I’ve been copywriting and editing the marketing materials of financial services firm Insurance Advisory Service (IAS) since 2015, including monthly blogs, eDMs, website copy, and a quarterly e-newsletter.
Australian Broadcasting Corporation (ABC)
I wrote a series of content marketing blogs for the ABC’s Active Memory website, which involved interviewing experts on topics such as the importance of sleep for good brain health and lessons from highly effective thinkers.
King Content
I wrote dozens of articles and blogs for former content marketing agency, King Content, as well as worked in-house with the Sydney team on social media campaigns. I contributed regularly to Bupa Australia’s health education hub, The Blue Room, and wrote educational content for MSW Careers, among others.
Brandalism
Working with content marketing and social media agency, Brandalism, I’ve written blogs for Prospa and Redii; customer success stories for Deputy; and ghostwritten LinkedIn thought leadership pieces for a technology company CEO.
Content marketing: eBook
Client: Redii
Brief: Create an eBook The Power Of Employee Engagement to highlight the benefits of Redii’s employee
recognition and reward software platform.