Content marketing

My extensive content marketing experience includes:

Australian Broadcasting Corporation (ABC)
I wrote a series of content marketing blogs for the ABC’s Active Memory website, which involved interviewing experts on topics such as the importance of sleep for good brain health and lessons from highly effective thinkers.

King Content
I’ve written dozens of articles and blogs for content marketing agency, King Content, as well as worked in-house with the Sydney team on social media campaigns. I’ve contributed regularly to Bupa Australia’s health education hub, The Blue Room, and written educational content for MSW Careers, among others.

Place Management, Sydney Harbour Foreshore Authority
I write regular marketing copy for The Rocks and Darling Harbour, including blogs, event programs and tourism guides.

NSW National Parks and Wildlife Service (NPWS)
I’ve written and edited blogs for the NSW National Parks and Wildlife Service’s annual whale-watching season campaign, Wild About Whales, in 2016 and 2017, as well as social media campaign copy.

Working with content marketing and social media agency, Brandalism, I’ve written blogs for Prospa, and ghostwritten LinkedIn thought leadership pieces for a technology company CEO.

Financial Services
I write marketing materials for financial services business, Insurance Advisory Service (IAS) on a regular basis, including monthly blogs, eDMs and a quarterly newsletter.