Content marketing

Working with content marketing agencies and direct clients, I’ve written blogs, articles, email marketing and social media content across a wide range of industries. Some examples and samples:

Filtered Media
Filtered Media specialises in creative content, PR and social media. They’ve engaged me to write regular articles for Telstra’s B2B content platform, In:Sight (sample: The Future of Contact Centres is in the Cloud).

Content Sherpa
Working with this content marketing agency, I have produced articles for online brand magazines: Steadfast’s Well Covered and Hewlett-Packard’s Tektonika. (Samples: 7 ways to improve your digital marketing strategy and Unexpected ways your business reputation can take a blow online).

King Content
I’ve written literally dozens of articles and blogs for content marketing agency, King Content, as well as worked in-house with the Sydney team on social media campaigns (see testimonials about my work for them here). I contributed regularly to Bupa Australia’s health education hub, The Blue Room, and wrote educational content for MSW Careers, among others.

Place Management, Sydney Harbour Foreshore Authority
I write regular marketing copy for The Rocks and Darling Harbour, including blogs for

NSW National Parks and Wildlife Service (NPWS)
I’ve written and edited blogs for the NSW National Parks and Wildlife Service’s annual whale-watching season campaign, Wild About Whales, in 2016 and 2017, as well as social media campaign copy.

Working with content marketing and social media agency, Brandalism, I’ve written blogs for Prospa; customer success stories for Deputy; and ghostwritten LinkedIn thought leadership pieces for a technology company CEO.

Financial Services
I’ve been copywriting and editing the marketing materials of financial services firm Insurance Advisory Service (IAS) since 2015, including monthly blogs, eDMs, and a quarterly e-newsletter.

Australian Broadcasting Corporation (ABC)
I wrote a series of content marketing blogs for the ABC’s Active Memory website, which involved interviewing experts on topics such as the importance of sleep for good brain health and lessons from highly effective thinkers.