Article: 7 Ways to Improve Your Digital Marketing
Client: Steadfast, Well Covered
Website: ABC Active Memory
Role: I wrote a series of content marketing blogs for the ABC’s Active Memory website, which involved interviewing experts on topics such as the importance of sleep for good brain health; how to remember names and faces; and lessons from highly effective thinkers. I also rewrote and edited the site’s website and games copy to make them more user-friendly.
Client: Australian Broadcasting Corporation
Website: SBS Food
Role: As a former longstanding contributor to the SBS Food website I contributed numerous articles and also produced and edited digital content for website guides on topics ranging from sustainable seafood to Ethiopian food. Selected samples here.
Client: SBS Digital
Website: NSW National Parks and Wildlife Service (NPWS)
Brief: Using information provided by NPWS field staff, create compelling, SEO-driven copy designed to engage visitors and encourage them to visit NPWS’s many national parks throughout the state.
Client: NSW Government Office of Environment and Heritage
Website: Getting Aussie Business Online – powered by Google
Brief: Conceive and write all website copy, as well as all EDMs for the duration of the campaign, for a straightforward, user-friendly website that will entice not-so-tech-savvy small business owners to sign up to use Google’s GABO initiative to get their business online.
Client: The Monkeys
Website: Commonwealth Bank: Youth and Students
Brief: Rewrite the existing section of the CBA website so that is more user friendly, personable and so that it adheres to strict SEO criteria.
Client: The White Agency