Digital content

Article: 7 Ways to Improve Your Digital Marketing
Client: Steadfast, Well Covered

Blog: Want more digital work? 5 things you need to know
Commissioned for Rachel Smith’s List

Website: Taste
I regularly contribute editorial and advertorial articles to Taste, Australia’s #1 Recipe website.
Client: News Life Media

Website: Ninemsn
I regularly contribute editorial and advertorial articles to the Food and Lifestyle sections of
Client: Mi9

Website: ABC Active Memory
Role: I wrote a series of content marketing blogs for the ABC’s Active Memory website, which involved interviewing experts on topics such as the importance of sleep for good brain health; how to remember names and faces; and lessons from highly effective thinkers. I also rewrote and edited the site’s website and games copy to make them more user-friendly.
Client: Australian Broadcasting Corporation

Website: SBS Food
Role: As a former longstanding contributor to the SBS Food website I contributed numerous articles and also produced and edited digital content for website guides on  topics ranging from sustainable seafood to Ethiopian food. Selected samples here.
Client: SBS Digital

Website: NSW National Parks and Wildlife Service (NPWS)
Using information provided by NPWS field staff, create compelling, SEO-driven copy designed to engage visitors and encourage them to visit NPWS’s many national parks throughout the state.
NSW Government Office of Environment and Heritage

Website: Getting Aussie Business Online – powered by Google
Brief: Conceive and write all website copy, as well as all EDMs for the duration of the campaign, for a straightforward, user-friendly website that will entice not-so-tech-savvy small business owners to sign up to use Google’s GABO initiative to get their business online.
Client: The Monkeys

Website: Commonwealth Bank: Youth and Students
Brief: Rewrite the existing section of the CBA website so that is more user friendly, personable and so that it adheres to strict SEO criteria.
Client: The White Agency

Website: Coles Careers
Brief: Rewrite existing website copy to be more closely aligned with the Coles Employer Value Promise tone of voice and messaging.
Client: The Unimail Group

Website: The Star Event Centre
Brief: Write website and PDF copy to showcase The Star’s new multipurpose event centre, with a focus on catering to the needs of event planners.
Client: The Monkeys