As a freelance copywriter I’ve worked with all kinds of clients on every imaginable type of project, from brochures and books through to websites and social media. While I have a particular passion for food writing, I’ve written for industries ranging from financial services and technology to healthcare and education. If I can research it, I can write about it.
Marketing and advertising collateral
I’ve written and edited digital and print media for major events, cultural institutions and public programs in The Rocks and Darling Harbour. I developed creative taglines and supporting digital and print copy for a number of key integrated marketing campaigns, including:
- Website copy for The Rocks and Darling Harbour
- Event programs
- Event signage
- Avant Card postcards
- Social media campaigns
- Outdoor advertising
- ‘What’s On’ posters
- Tourism guides
Event copy: The Rocks Aroma Festival
The Rocks Aroma Festival is the largest coffee festival in the southern hemisphere. This hugely popular event attracts over 100,000 coffee lovers and connoisseurs to the one-day event. I wrote all copy for Aroma in 2015 and 2016, from the creative concepts and event program guide to the website copy, press ads, social media, email marketing and event signage.
Content marketing: Articles and blogs
Client: King Content
I’ve written dozens of articles and blogs for content marketing agency, King Content, as well as worked in-house with the Sydney team on social media campaigns. I’ve contributed regularly to Bupa Australia’s health education hub, The Blue Room, and written educational content for MSW Careers, among others.
Corporate brochure: Marketing brochure for financial services business, Insurance Advisory Service (IAS). I also write marketing materials for IAS on a regular basis, including monthly blogs, eDMs and a quarterly newsletter.
Event magazine: No One Sees It Like You
Brief: Research, write, and edit content for a 50-page magazine for Canon’s Digital Show, one of the largest consumer technology events in the Southern Hemisphere.
Corporate Communications: Red Cross CEO Update
Brief: Write and edit stories for a 7-page update from the ARC’s CEO on events and happenings across NSW for staff and stakeholders.
Client: Australian Red Cross
Feature article: Be Great Outdoors
Brief: Write a 2,500-word feature article examining the of creativity in the outdoor media space, looking at trends both locally and globally and examples of great creative.
Client: B&T magazine
Brochure: Assessments Australia
Brief: Write a marketing brochure outlining the benefits and capabilities of Assessments Australia, Australia’s leading provider of independent allied health assessment services, which can be used as a sales tool to attract new clients.