Copywriting

As a freelance copywriter I’ve worked with all kinds of clients on every imaginable type of project, from brochures and books through to websites and social media. While I have a particular passion for food writing, I’ve written for industries ranging from financial services and technology to healthcare and education. If I can research it, I can write about it.

Marketing and advertising collateral
I’ve worked on digital and print media campaigns for major events, cultural institutions and public programs in The Rocks and Darling Harbour. This has entailed writing and editing website copy, eDMs, newletters, outdoor signage, event programs and posters, social media campaigns and tourism guides.

Website: NSW National Parks and Wildlife Service (NPWS)
Brief:
Using information provided by NPWS field staff, create compelling, SEO-driven copy designed to engage visitors and encourage them to visit national parks.
Client:
NSW Government Office of Environment and Heritage

Website: Commonwealth Bank: Youth and Students
Brief: Rewrite the existing section of the CBA website so that is more user friendly, personable and so that it adheres to strict SEO criteria.
Client: The White Agency

Website: The Star Event Centre
Brief: Write website copy and related marketing collarteral to showcase The Star’s new multipurpose event centre.
Client: The Monkeys

Website: Coles Careers
Brief: Rewrite existing website copy to be aligned with Coles’ ‘Employer Value Promise’ and brand tone of voice.
Client: The Unimail Group

Event magazine: Canon Digital Show Magazine
Brief: Research, write, and edit content for a 50-page magazine for Canon’s Digital Show, one of the largest consumer technology events in the southern hemisphere.
Client: Harteffect

Business case study: Giving Tech Resources New Life
Brief: Research and write a case study highlighting the successful partnership between Broadband Solutions and Close the Loop.
Client: Broadband Solutions

Corporate Communications: Red Cross CEO Update
Brief: Write and edit stories for a 7-page update from the ARC’s CEO on events and happenings across NSW for staff and stakeholders.
Client: Australian Red Cross

Feature article: Be Great Outdoors
Brief: Write a 2,500-word feature article examining the of creativity in the outdoor media space, looking at trends both locally and globally and examples of great creative.
Client: B&T magazine

Blog: 7 Ways to Improve Your Digital Marketing
Client: Steadfast, Well Covered

Print copywriting: Corporate Brochure
Brief: Write a marketing brochure for financial services business, Insurance Advisory Service (IAS). I also write other marketing materials for IAS on a regular basis, including monthly blogs, eDMs and a quarterly newsletter.
Client: Insurance Advisory Service