About

Hi, I’m Debbie Elkind – Freelance Copywriter, Content Marketer, Word Wrangler, and Storyteller.

I’m a Sydney-based freelance copywriter, journalist and editor, specialising in content marketing and print and digital copywriting.

Great copy can do so much for your business. Increase your organic website traffic. Attract new clients. Resonate with your existing customers.

My portfolio features varied projects, collaborating with digital and advertising agencies, large corporations, small businesses, government bodies, and not-for-profit organisations. My work has been published in newspapers, books, magazines, and websites.

Trusted by Industry Leaders, Government Bodies and Not-for-Profits

My valued clients past and present include Tourism Australia, Placemaking NSW, CBA, nab, Google, Telstra, Konica Minolta, NSW Health, NSW Office of Environment and Heritage, Headspace, Australian Red Cross, and Mission Australia.  

Writing that Connects

Delving into wide-ranging topics, from financial services, technology and FMCG to healthcare and hospitality, I ensure each piece resonates with its intended audience. In a former life I was a food writer, so I love writing about all things food, cooking, and nutrition related. I have a BA Hons in Psychology and have undertaken postgraduate studies in Creative Writing.

And, as the besotted human companion of two rescue sausage dogs, I adore any opportunity to write about our canine companions.

My Services: Words that Work for You

  • Engaging website copy and SEO-optimised blog posts
  • Tailored newsletters and effective email marketing strategies
  • Innovative content strategy and creation
  • Editing AI-translated and AI-crafted content
  • Dynamic social media campaigns, posts, and editorial calendars
  • Development of unique brand tones of voice and guidelines
  • Creative advertising and marketing copy
  • Compelling brochures, flyers, and business case studies
  • Print and online editorial and advertorial services
  • Persuasive corporate communications
  • Captivating video script copywriting
  • Meticulous editing and proofreading

I’m here to bring your stories to life with words that captivate, convince, and convert. Let’s create something amazing together!